How To Improve Rankings
Your content is the foundation of your SEO strategy. Even the Gold Coast's best seo agency swears by it. It's what makes Google take notice of your site and helps it rank higher in search results, which can drive more traffic to your site and make it more profitable. However, if you're like most businesses out there, you've likely seen that older content doesn't always get as much attention as newer content does. In fact, some studies have shown that older content actually gets penalized by Google because it's considered "less relevant" than newer posts (more on this later). To help ensure that all of your older content gets noticed by Google for better ranking results: Improve content Improving your content quality is the key to improving the rankings of older content on your site. The more high-quality content you have, the better chance you'll have of getting higher rankings. Here are some tips for improving your older content: